-
BRK SINCE 1972VISUAL IDENTIFICATION / MARKETING STRATEGY -
le ScandaleVISUAL IDENTIFICATION -
nsMoonStudio / Uczucia w ArchitekturzeALBUM -
Gallery of Architecture in Garden of ArtsEXHIBITION POSTERSDeveloping the design of architecture posters for the purposes of exhibitions by leading architecture offices in Poland. Each poster is reminiscent of an architecture magazine cover, while at the same time becomes the logical continuation of the series, with a chronological number attached. In principle, this promotional standard, accompanying cultural events, has assumed the air
-
Gallery of Architecture in Garden of ArtsVISUAL IDENTIFICATIONInternet website’s layout for the Gallery of Architecture in Garden of Arts (GAGA), dedicated to the first, original Architecture Gallery in Kraków, which, as per the original assumption, was to perform the function of a poster. The curators of the gallery wanted to create a simple, monochromatic character of the website, following the contemporary doctrine
-
The Stanisław Witkiewicz Architecture AwardVISUAL IDENTIFICATIONLooking for the new dimension of visual brand identification, with recognizable characteristics, especially for an architecture award, distinctive in its own right among designers, was a particular challenge. The starting point for this search was the patron and his artistic output, translated to the contemporary language of graphic expression, consistent for all platforms.
-
Echo Investment – Park Avenue ApartmentsMARKETING CREATION / BRANDINGThe basic assumption of this complex design project, developed for luxury apartment housing in Stare Dębniki, was to emphasize individual qualities defining the ambience and the character of the city. The analysis has resulted in the identification of the slogan, which, in turn, established the direction for the marketing campaign. The complexity of the project
-
What’s Up MagazineLAYOUT/ MARKETINGThe graphic layout, the marketing strategy and the distribution model of the first magazine in Kraków with its target audience of employees of the outsourcing and corporate sectors, was developed based on two fundamental qualities: the traditional style of a daily paper, associated with the interwar period, and its traditional distribution patterns ‘hand to hand’
-
Skanska Axis Office BuildingMARKETING CREATION / COPYWRITINGThe concept for the creation was developed taking into account the individual qualities of the building’s location, combined with a marketing model based on the philosophy of Activity Based Working. The assumptions of the spatial development policy of the City of Kraków were the foundation for this creation; the plot on which the building is
-
PlacemakingOUTDOOR CAMPAIGNDeveloping an outdoor campaign for a social placemaking project, aimed to transform the image of the section of the Grzegórzki post-industrial district of the city. This initiative, which relies on cooperation between NGOs, city inhabitants, city authorities as well as private investors, required a clear visual identification. A clear and unique graphic design was to
-
The Municipality of KrakówEXHIBITIONThe installation of the outdoor exhibition entitled ‘Kraków 2020’, which was set up in Kraków’s Old Town, at the Wolnica Sqare followed by its installation at the Wielkiej Armii Napoleona Sq., near the Wawel Hill was conceived as a spatial form erected from modular scaffolding sections. The design was used for displaying boards with prestigious
-
Echo Investment – Park Avenue ApartmentsMARKETING CREATION / BRANDINGThe direction of the marketing campaign was defined by the slogan: Different needs, one place. While developing the media message for the investment located in the heart of Stare Dębniki, the suburban character of the space located in Kraków’s Old Town area was emphasized. Both the name and the logo of the investment relates directly
-
Na afiszu (on display)POSTERSKraków tends to debate much and often. The discussions around the city’s growth are a particularly important area of Krakowians’ deliberations. The public voice, expressed emphatically in a graphic context, every time becomes the record of important issues in the life of the city. The poster gallery developed individually for each of the topics is
-
Nieruchomoscicafe.plVISUAL IDENTIFICATION / LAYOUTThe visual identification for an advisory real-estate portal was to inspire trust in its audience, while at the same time creating clear associations with the subject matter of the website and contemporary layout.
-
Gallery of Architecture in Garden of ArtsEXHIBITION CATALOGUEIf architecture reflects every-day reality, an architecture exhibition’s catalogue should resemble a daily paper. In this way, a remarkable series of exhibition catalogues was developed, displaying architecture spatially in a way that gives it enough breathing space to portray architecture itself but also people behind it in an original way. A catalogue in the form